A21 - Wordutne

AI21 came to us with a brief for Wordtune: make the AI feel like a creative partner, not a replacement. The original idea pointed toward a living typewriter. We pushed back and landed on something more unexpected — a cat. A writer, actually. A character with their own blank page and their own block. That single shift changed everything about how the story felt.

We built it in stop-motion. Deliberate choice. In a world drowning in AI-generated content, we wanted every frame to carry a human fingerprint — the slight imperfection of handcrafted movement, the texture of real materials. The result is a film that mirrors what Wordtune does: finding the human voice inside the noise, and helping it come through cleaner.